Traditional advertising doesn’t always give you the platform that you want or need

How often have you found yourself with something to say relating to your website or business, but unable to get the word out in a convenient, affordable way? Traditional advertising doesn’t always give you the platform that you want or need. After all, what do you do if all you want is to weigh in on an issue currently in the media? Or you wish to make your customers and potential customers aware of some cause that you and your business happen to be taking part in? What if you just want to offer a fun way to increase public relations?

That is where creative blog design comes in. The biggest mistake many make in ecommerce is assuming that blogs are a personal tool for entertainment purposes only. More and more, business owners are attaching blogs to their existing companies and websites to create a new way to communicate with their target audience, or expand it to draw in a wider array of customers. Reaching a client base is only one of the benefits of creative blog design, however.

Another major benefit of blogging is what I call the ‘It’ factor. Online businesses are so similar, and it is hard to convey a sense of originality to your customers through a layout alone. Website design can only take you so far, which is where creative blog design comes in. You can really instill confidence in your products by giving a regularly updated stream of posts relating to what is going on in your company, the more personalized the better. People love entertainment, and if you can bring an element of that to the way you sell, you will have ‘It’, and a clear edge above your competitors.

The next benefit is marketing surveys. There is no better way to get an idea of how your products are doing, as well as what others can be developed, than by using a blog. Visitor comments are an invaluable resource of information, and will give you all the data you need without having to use the usual complicated statistics that can take months to gather. Imagine putting out a new brand or product and being able to get an immediate response to it. It saves time, money, effort, and will improve your marketability long-term. It also shows customers that you care about their opinions, which will always bring them back.

The last benefit is all about the numbers. SEO and similar niche marketing methods can only go so far in bringing you business, and ditto on expensive advertising. Blogs, however, are given a distinct priority in most search engines, including MSN, Yahoo, and Google. This will bump your blog results ahead of your business results, which is plenty of reason to turn to creative blog design, if only to give you more hits and traffic.

In the end blogging in and of itself may not be much more than a way for teens to express their love over the latest pop icon. But when incorporated into a business you will find that it will not only create a closer link between you and your current customers, but it will create further opportunities within your company that can boost sales, open up additional revenue, and just give you a more stable position in the world of ecommerce.
A creative blog post will attract readers. It will also get recommended in the social media. For a blog post to be considered creative, it has to have some interesting ideas. And that’s the rub: How do you find creative, interesting ideas to blog on?

The idea of writing a creative blog post overwhelms most bloggers. This is why most posts are variations of a familiar theme.

Although it may seem like a daunting task to come up with interesting ideas that will grab your readers, keep them coming back to read more of your posts, and get them to recommend your post to others through the social media, it is possible to do it.

The question, of course, is how?

Here is a list of suggestions to jump start your creative juices.

  1. The next time you come across an interesting article, pay attention to what made it interesting. Do this often enough and you’ll get a knack for figuring out what makes an article interesting and what makes an article dull? Take notes.
  2. Collect interesting articles and use them as a model for your own articles. Practice the writing style, the metaphorical language, and the rich assortment of facts.
  3. Work on improving your writing. Get a book on writing well and study the lessons. Learn the subtle nuances of writing well like how to observe, how to gather facts, how to ask questions, how to focus, how to organize, how to analyze, how to imagine, how to rethink, and how to evaluate.
  4. Research online the latest news about your topic or sign up with Google Reader to have them directed to your inbox.
  5. If you have a general theme, you can use magazine and newspaper clippings. Use these to cull interesting facts about your niche.
  6. Brainstorm for ideas based on your personal experiences. Tie in your life lessons with a niche topic. This is what Les Brown does with his motivational speeches. He creates a link between a personal experience and a universal truth about personal growth.
  7. Watch TV and listen to Radio–but with an eye for interesting facts and market trends. You can even draw a correlation between a popular show and an idea that relates to your niche.

Creative, interesting ideas are all around once you train your brain to look for them. It’s easy to write creative blog posts once you learn how.

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