Misusing Different Features

Using Too Much Automation

Automated tools can help you take your efforts to the next level. However, if you rely on automation too much, it can make your profiles look spammy. To prevent that from happening, be sure that automation never interferes with the authenticity of your accounts.

Not Engaging

There are far too many Twitter profiles and Facebook pages that only ever contain links to the company they’re promoting. While it’s fine to share your latest blog post, it’s just as important to share content from other people, as well as actually engage in conversations. By making engagement a priority, you’ll give other users a reason to follow you.

Forgetting the Importance of Brevity

If you have a lot to say, it’s probably best to put it in a blog post. While social media is all about communicating, studies have shown that on Twitter and other platforms, going with shorter messages actually increases engagement.

Misusing Different Features

Whether it’s a picture, hashtag or @ sign, it’s important to know the impact of the different features that social platforms offer. If you don’t take the time to fully understand these features, it’s easy to accidentally hold back your social media strategy from being as effective as possible.

This is the syndicated copy of an original article posted at, provides social media marketing certifications and courses for businesses, community managers and internet marketers. Interested in learning more, visit our blog

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